Brand Story and Content Creation for Fitclub Bootcamp

Completed

August 2023

Client

Fitclub Bootcamp

Website

https://fitclubbootcamps.ca/

Main service

Brand Story Video

How we approached the project?

This spec work project was an opportunity to showcase everything Heycarrrl Media can do. We aimed to make FitClub Bootcamps shine and demonstrate what a comprehensive video package looks like.

Client background

FitClub Bootcamps is a vibrant fitness community seeking to enhance their brand narrative and connect with their audience through compelling videos.

Clear process brought amazing results

Content Created:

Brand Story Video: Highlighting FitClub Bootcamps' mission, values, and unique offerings.
"Getting to Know You" Series: Interviews with trainers.
Social Media Promos: Short clips for social media.
Member Testimonials: Interviews showcasing member experiences.

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Creative fusion

Held brainstorming sessions with FitClub Bootcamps.

Created concepts balancing high-energy fitness and personal stories.

Curated a visual palette reflecting the dynamic spirit of FitClub Bootcamps.
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This shoot was packed with energy, we captured not just the story but also the awesome community vibe of FitClub.

Post Production & Reveal

Strategically rolled out videos on social media platforms.

Sparked engagement and conversations, turning viewers into brand advocates.

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Working with FitClub wasn't just about making videos; it was about capturing the heart of a buzzing fitness community.

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